Evaluating the Sustainability of Fashion Brands Using a Neutrosophical ORESTE Approach

Saliha Karadayi-Usta and Erfan Babaee Tirkolaee ()
Additional contact information
Saliha Karadayi-Usta: Department of Industrial Engineering, Istinye University, Istanbul 34396, Turkey
Erfan Babaee Tirkolaee: Department of Industrial Engineering, Istinye University, Istanbul 34396, Turkey

Sustainability, 2023, vol. 15, issue 19, 1-17

Abstract: The fashion industry represents a significant source of consumerism within the global economy and requires substantial funding, eco-friendly practices, and ethical attitudes towards human capital, which are the triple bottom line of sustainability. Conscious customers are the key to reshaping the fashion industry by shopping and supporting fashion brands that adopt sustainable practices. Thus, the purpose of this study is to extract the factors affecting the decision-making process of conscious customers in selecting fashion brands adopting ethical and sustainable implementations, to present a case study covering alternative fashion brands, and to evaluate them in terms of sustainability measures. A bibliometric analysis is conducted within the scope of this research to address the most suitable and original decision-making technique; hence, a novel neutrosophic set-based ORESTE approach is proposed to rank the alternative brands. Next, after reaching the case study findings, a sensitivity analysis is conducted to illustrate the parameter changes’ impact on the result in order to validate the findings’ outcomes. Thus, this paper contributes to the literature by proposing a novel approach as an alternative to Besson ranking, extracting sustainable and ethical fashion practices of brands, and identifying the related reports and websites as references to measure sustainability in the fashion industry. The practitioners and managers can comprehend the factors to be taken into consideration by assessing the sustainability status of the particular fashion enterprises and can examine their positions in the global market within their competitors.

Keywords: neutrosophic sets; bibliometric analysis; ORESTE; sustainability; fashion industry (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/19/14406/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/19/14406/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:19:p:14406-:d:1251948

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().