Challenges and Opportunities of Altasia: A National Benchmarking Assessment

Paul Hong, Hao-Wei Chen (), Fred Ahrens, Young Soo Park and Young Sik Cho
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Paul Hong: John B. and Lillian E. Neff College of Business and Innovation, The University of Toledo, Toledo, OH 43606, USA
Hao-Wei Chen: John B. and Lillian E. Neff College of Business and Innovation, The University of Toledo, Toledo, OH 43606, USA
Fred Ahrens: John B. and Lillian E. Neff College of Business and Innovation, The University of Toledo, Toledo, OH 43606, USA
Young Soo Park: Department of Business and Leadership, Midwest University, Wentzville, MO 63385, USA
Young Sik Cho: Department of International Commerce, Finance, and Investment, Kyung Hee University, Seoul 02447, Republic of Korea

Sustainability, 2023, vol. 15, issue 19, 1-22

Abstract: As global pressures mount to diversify supply chain strategies beyond China, the concept of “Altasia” has emerged, encompassing 14 alternative countries. This study offers a comprehensive framework describing the historical context, driving factors, and theoretical underpinnings motivating the global shift away from China. Our research model delineates the strategic pathways employed by multinational corporations to navigate the decoupling process, particularly in identifying alternative manufacturing hubs across the Altasia region. This article critically examines the multifaceted challenges and opportunities inherent in Altasia as a collective entity comprising these 14 alternative countries. Furthermore, it explores the transformative implications of this paradigm shift on the broader global supply chain ecosystem. In conclusion, we highlight the forward-looking significance of these findings, shedding light on avenues for future research endeavors in this evolving landscape.

Keywords: Altasia; hegemonic rivalry; decoupling; global supply chain ecosystem (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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