Using System Dynamics to Examine Effects of Satisfaction with PV Systems, Advertising, and Competition on Energy Security and CO 2 Emissions in Jordan

Abbas Al-Refaie, Natalija Lepkova () and Constantinos Hadjistassou
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Abbas Al-Refaie: Department of Industrial Engineering, University of Jordan, Amman 11942, Jordan
Natalija Lepkova: Department of Construction Management and Real Estate, Vilnius Gediminas Technical University (VILNIUSTECH), LT-10223 Vilnius, Lithuania
Constantinos Hadjistassou: Marine & Carbon Lab, Department of Engineering, University of Nicosia, Nicosia 1700, Cyprus

Sustainability, 2023, vol. 15, issue 20, 1-25

Abstract: With rapid technology advancements in renewable energy systems, rooftop photovoltaic (PV) products and systems can be considered a crucial element in the transition toward energy sustainability in residential buildings. Still, residents’ initiatives are required to expand the adoption of clean energy-efficient technology to replace conventional energy systems and thereby achieve a sustainable environment. The aim of this study was, therefore, to develop system dynamics models to relate adopters’ satisfaction with PV systems through word-of-mouth (WoM), advertising, and competition and then evaluate their impacts on the number of PV installations, generated electric power, and the reduction in CO 2 emissions for rooftop buildings in Jordan for the years from 2020 to 2040. Results revealed that the predicted cumulative PV installations will increase to 262 and 558 MW in 2030 and 2040, respectively. Due to this, the cumulative generated power (kWh) (=42.5 GWh) will reach 452 and 964 GWh in 2030 and 2040, respectively. Moreover, the cumulative CO 2 emission reductions may reach 262 and 558 million kg CO 2 in 2030 and 2040, respectively. In conclusion, continual assessment of the adopters’ feedback on installed PV systems, adopting effective advertising, and advancement of PV designs and technology can significantly support achieving energy sustainability in residential buildings and reduce the dependency on traditional, scarce energy resources.

Keywords: CO 2 emission; system dynamics; word-of-mouth; satisfaction; PV systems (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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