Consequences of Psychological Benefits in the Context of Eco-Friendly Indoor Smart Farm Restaurants: The Moderating Role of Curiosity

Kyuhyeon Joo, Heather Markham Kim and Jinsoo Hwang ()
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Kyuhyeon Joo: The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea
Heather Markham Kim: The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea
Jinsoo Hwang: The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea

Sustainability, 2023, vol. 15, issue 21, 1-18

Abstract: This study was designed in order to understand the psychological benefits of an indoor smart farm restaurant, which is a restaurant that operates a smart farm inside the restaurant. The study more specifically proposes a conceptual framework that includes psychological benefits, attitudes, and future engagement. In addition, this study investigated whether the impact of psychological benefits on attitude is moderated by curiosity. The data was collected from 317 participants in South Korea. The results revealed that warm glow, nature experiences, and self-expressive benefits positively influenced attitude. Also, attitude, warm glow, and self-expressive benefits significantly affected future engagement. Lastly, the effect of psychological benefits on attitudes is moderated by curiosity.

Keywords: indoor smart farm restaurant; psychological benefit; attitude; future engagement; curiosity (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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