The Perception of Cultural Authenticity, Destination Attachment, and Support for Cultural Heritage Tourism Development by Local People: The Moderator Role of Cultural Sustainability

Fatih Uslu, Ozgur Yayla (), Yigit Guven, Gozde Seval Ergun (), Erdi Demir, Suzan Erol, Merve Nur Oklu Yıldırım, Huseyin Keles and Ebru Gozen
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Fatih Uslu: Department of Education Curriculum and Instruction, Faculty of Education, Akdeniz University, Antalya 07600, Türkiye
Ozgur Yayla: Department of Recreation Management, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye
Yigit Guven: Department of Recreation Management, Graduate Education Institute, Ankara Hacı Bayram Veli University, Ankara 06830, Türkiye
Gozde Seval Ergun: Department of Tourism Management, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye
Erdi Demir: Department of Mediterranean New and Recent Era Research, Akdeniz University, Antalya 07600, Türkiye
Suzan Erol: Department of Mediterranean New and Recent Era Research, Akdeniz University, Antalya 07600, Türkiye
Merve Nur Oklu Yıldırım: Department of Mediterranean New and Recent Era Research, Akdeniz University, Antalya 07600, Türkiye
Huseyin Keles: Department of Tourism Guidance, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye
Ebru Gozen: Department of Recreation Management, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye

Sustainability, 2023, vol. 15, issue 22, 1-19

Abstract: This study was prepared to examine the effects of cultural authenticity perception by local people on destination attachment and intention to support cultural heritage tourism. The study also investigated the moderator role of cultural sustainability perception. It was conducted in Manavgat, one of the most popular touristic destinations in Turkey. According to the study results, a positive effect was detected between the perception of cultural authenticity, destination attachment, and the intention to support cultural heritage tourism. In addition, the results indicate the existence of a moderator role of cultural sustainability perception in the relationship between destination loyalty and intention to support cultural heritage tourism. As a consequence of the findings obtained, a number of theoretical and practical suggestions have been presented to sector representatives, destination management organizations, and academics working in the literature.

Keywords: cultural authenticity; destination attachment; cultural sustainability; support for tourism development; local people; heritage tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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