Do Perceptions of Destination Social Responsibility Contribute to Environmentally Responsible Behavior? A Case Study in Phu Quoc, Vietnam

Huan Minh Nguyen () and Yen Nguyen ()
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Huan Minh Nguyen: Faculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City 72900, Vietnam
Yen Nguyen: Faculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City 72900, Vietnam

Sustainability, 2023, vol. 15, issue 22, 1-13

Abstract: This study examined the direct and indirect relationships between perceptions of destination social responsibility and environmentally responsible behavior. This paper uses the Stimulus–Organism–Response theory to evaluate the mediating roles of identification, reputation, and satisfaction of the destination for visitors. With a sample size of 371 Vietnamese tourists, PLS-SEM was used to assess the model and test the hypothesis. The findings indicate that the perception of destination social responsibility positively impacts Vietnamese tourists’ commitment to environmentally responsible behavior. The results also support the concept that the degree of tourists’ environmentally responsible behavior is indirectly influenced by the perceived social responsibility of the destination through its identification, reputation, and satisfaction. This study offers theoretical and practical insights into how to enhance the efficiency of destination social responsibility programs and improve Vietnamese tourist’s impressions of Phu Quoc.

Keywords: perceptions of destination social responsibility; environmentally responsible behavior; destination identification; destination reputation; destination satisfaction (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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