Developing 360° Virtual Tours for Promoting Tourism in Natural Parks in Chile

Yazmina Stappung, Camila Aliaga, Jorge Cartes, Liza Jego, José Antonio Reyes-Suárez, Nicolas A. Barriga and Felipe Besoain ()
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Yazmina Stappung: MGT, Campus Talca, Universidad de Talca, Talca 34660000, Chile
Camila Aliaga: Department of Interactive Visualization and Virtual Reality, Faculty of Engineering, Campus Talca, Universidad de Talca, Talca 34660000, Chile
Jorge Cartes: School of Design, Campus Talca, Universidad de Talca, Talca 34660000, Chile
Liza Jego: Department of Interactive Visualization and Virtual Reality, Faculty of Engineering, Campus Talca, Universidad de Talca, Talca 34660000, Chile
José Antonio Reyes-Suárez: Department of Bioinformatics, Faculty of Engineering, Campus Talca, Universidad de Talca, Talca 34660000, Chile
Nicolas A. Barriga: Department of Interactive Visualization and Virtual Reality, Faculty of Engineering, Campus Talca, Universidad de Talca, Talca 34660000, Chile
Felipe Besoain: Department of Interactive Visualization and Virtual Reality, Faculty of Engineering, Campus Talca, Universidad de Talca, Talca 34660000, Chile

Sustainability, 2023, vol. 15, issue 22, 1-15

Abstract: In recent years, the tourism industry has undergone substantial transformations, integrating new technology to lead to a new era termed Tourism 4.0. These innovations enhance the customer’s travel experience. An emerging trend in travel technology is the application of virtual and augmented reality, facilitating virtual tours that allow tourists to explore destinations without physically being there. We present the experience of developing 360 ∘ virtual tours for reserves and natural parks across the four provinces of the Maule Region in Chile including information, 360 ∘ images and videos, as well as several other interactions. A descriptive and correlational analysis was carried out with a total of 147 participants that evaluated the virtual tour, showing a positive correlation between the perceived attractiveness of the 360 ∘ experience and behavioral intention. Participants had an overall positive perception of the virtual experience; they found it involving and attractive, felt immersed in the environment, and were able to make decisions and interact with static and dynamic objects. The contributions of the present work are as follows: the process and what has been learned and can be recommended based on the experience for developing 360 ∘ virtual tours, combining dynamic and stationary elements in 360 ∘ in a virtual experience, and the results of an exploratory study that present the interaction with and user perceptions of the virtual environment.

Keywords: human–computer interaction (HCI); natural heritage; Tourism 4.0; 360° video and photography; virtual reality; virtual experience; interaction technique (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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