Developing an MQ-LSTM-Based Cultural Tourism Accelerator with Database Security

Fathe Jeribi (), Shaik Rafi Ahamed, Uma Perumal, Mohammed Hameed Alhameed and Manjunatha Chari Kamsali
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Fathe Jeribi: College of Computer Science and Information Technology, Jazan University, Jazan 45142, Saudi Arabia
Shaik Rafi Ahamed: Department of Electronics and Electrical Engineering, Indian Institute of Technology Guwahati, Guwahati 781039, India
Uma Perumal: College of Computer Science and Information Technology, Jazan University, Jazan 45142, Saudi Arabia
Mohammed Hameed Alhameed: College of Computer Science and Information Technology, Jazan University, Jazan 45142, Saudi Arabia
Manjunatha Chari Kamsali: Department of EECE, GITAM University, Hyderabad 530045, India

Sustainability, 2023, vol. 15, issue 23, 1-20

Abstract: Cultural tourism (CT), which enhances the economic development of a region, aids a country in reinforcing its identities, enhancing cross-cultural understanding, and preserving the heritage culture of an area. Designing a proper tourism model assists tourists in understanding the point of interest without the help of a local guide. However, owing to the need for the analysis of different factors, designing such a model is a complex process. Therefore, this article proposes a CT model for peak visitor time in Riyadh, a city in Saudi Arabia. The main objective of the framework is to improve the cultural tourism of Riyadh by considering various factors to help in improving CT based on recommendation system (RS). Primarily, the map data and cultural event dataset were processed for location, such as grouping with Kriging interpolation-based Chameleon (KIC), tree forming, and feature extraction. After that, the event dataset’s attributes were processed with word embedding. Meanwhile, the social network sites (SNS) data like reviews and news were extracted with an external application programming interface (API). The review data were processed with keyword extraction and word embedding, whereas the news data were processed with score value estimation. Lastly, the data were fused, corresponding to a historical site, and given to the Multi-Quadratic-Long Short-Term Memory (MQ-LSTM) recommendation system (RS); also, the recommended result with the map was stored in a database. Lastly, the database security was maintained with locality sensitive hashing (LSH). From the experimental evaluation with multiple databases including the Riyadh Restaurants 20K dataset, the proposed recommendation model achieved a recommendation rate (RR) of 97.22%, precision of 97.7%, recall of 98.27%, and mean absolute error (MAE) of 0.0521. This result states that the proposed RS provides higher RR and reduced error compared to existing related RSs. Thus, by attaining higher performance values, the proposed model is experimentally verified.

Keywords: cultural tourism (CT); multi-quadratic-long short-term memory (MQ-LSTM); social network sites (SNS); tourism recommendation (TR); geographic information system (GIS); kriging interpolation-based chameleon (KIC) (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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