Enhancing Circular Business Model Implementation in Pulp and Paper Industry (PPI): A Phase-Based Implementation Guide to Waste Valorisation Strategies

Amaia Sopelana (), Asier Oleaga, Juan José Cepriá, Karmen Fifer Bizjak, Helena Paiva, Francisco-Javier Rios-Davila, Adriana H. Martinez and Antonio Cañas
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Amaia Sopelana: Fundación Tecnalia Research & Innovation, Basque Research and Technology Alliance (BRTA), Mikeletegi Pasealekua 2, 20009 Donostia-San Sebastián, Spain
Asier Oleaga: Fundación Tecnalia Research & Innovation, Basque Research and Technology Alliance (BRTA), Mikeletegi Pasealekua 2, 20009 Donostia-San Sebastián, Spain
Juan José Cepriá: Acciona Construcción S.A., Dirección de Innovación Tecnológica, Avenida de Europa 18, Alcobendas, 28108 Madrid, Spain
Karmen Fifer Bizjak: Slovenian National Building and Civil Engineering Institute (ZAG), Dimičeva 12, 1000 Ljubljana, Slovenia
Helena Paiva: Civil Engineering Department, RISCO, Universidade de Aveiro, 3810-193 Aveiro, Portugal
Francisco-Javier Rios-Davila: GAIKER Technology Center, Basque Research and Technology Alliance (BRTA), Parque Científico y Tecnológico de Bizkaia, Edificio 202, 48170 Zamudio, Spain
Adriana H. Martinez: Civil and Environmental Engineering Department, Universitat Politècnica de Catalunya-BarcelonaTech, Jordi Girona 1-3, 08034 Barcelona, Spain
Antonio Cañas: Greenize Projects S.L, c/Iruña 9D, 2ºD, 48014 Bilbao, Spain

Sustainability, 2023, vol. 15, issue 24, 1-21

Abstract: Innovation in the circular economy (CE) and the deployment of effective circular business models (CBM) have attracted significant attention in times of growing natural resource scarcity. Despite this widespread interest, significant challenges remain between theoretical innovations and effective CBM implementation in any industrial sector where companies pursue cost-saving opportunities through waste valorisation strategies. Since current methods mislead in terms of the real limitations to designing feasible novel products and services under a circular economy, this study proposes exploring determinants underpinning the organisational resilience of CBMs under a resource efficiency strategy through three case studies. As a result of a co-creation process, the implementation of a CBM framework was built upon empirical data and, thence, a phase-based implementation guide was laid out to assist companies in designing and implementing innovative CBM dealing with the complexity of innovative waste valorisation strategies between the PPI and construction sectors. Relevant findings on managerial and policy recommendations encountered along the demo stage are provided in this paper favouring an effective implementation of CE strategies: the role of technological and non-technological aspects within the CBM, the perspective of the ecosystem and its value proposition, and specific guidelines for the different phases of CBM life cycle.

Keywords: circular business models (CBMs); resource recovery; waste valorisation; strategic management; pulp and paper industry (PPI); construction sector (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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