Eco-Friendly Transactions: Exploring Mobile Payment Adoption as a Sustainable Consumer Choice in Taiwan and the Philippines

Han-Jen Niu, Fei-Hsu Sun Hung, Po-Ching Lee, Yensen Ni () and Yuhsin Chen
Additional contact information
Han-Jen Niu: Department of Management Sciences, Tamkang University, New Taipei City 251301, Taiwan
Fei-Hsu Sun Hung: Department of Tourism Information, Aletheia University, New Taipei City 251306, Taiwan
Po-Ching Lee: Department of Water Resources and Environmental Engineering, Tamkang University, New Taipei City 251301, Taiwan
Yensen Ni: Department of Management Sciences, Tamkang University, New Taipei City 251301, Taiwan
Yuhsin Chen: Department of Accounting, Chung Yuan Christian University, Taoyuan City 320314, Taiwan

Sustainability, 2023, vol. 15, issue 24, 1-18

Abstract: This study looks into eco-friendly transactions via mobile payment (MP) adoption in the context of a global emphasis on responsible innovation and sustainable consumption. Focusing on MP adoption in Taiwan and the Philippines and utilizing SPSS and PROCESS tools, we uncover distinct patterns. The Philippines highlights the impact of social factors on hedonic motivations driving MP adoption, whereas Taiwan emphasizes functional aspects, underlining the need for region-specific strategies. By analyzing the interplay between hedonic and utilitarian motives, our research contributes to discussions on environmentally conscious transactional choices in diverse cultural contexts. We emphasize the seamless integration of FinTech innovation and ethical consumer decisions, advocating for sustainable practices in everyday financial transactions. Our findings address contemporary concerns about business ethics, environmental sustainability, and responsibility, offering a roadmap for fostering greener consumer behaviors.

Keywords: eco-friendly transactions; mobile payment adoption; sustainable consumer choices; hedonic motivation; green consumption; cross culture; FinTech insights (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/24/16739/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/24/16739/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:24:p:16739-:d:1298078

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().