Supporting Environment Sustainability: Purchasing Intentions Relating to Battery Electric Vehicles in Taiwan

Fan-Yun Pai, Yi-Ju Shih (), Yi-Chieh Chuang and Tsu-Ming Yeh ()
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Fan-Yun Pai: Department of Business Administration, National Changhua University of Education, Changhua 500, Taiwan
Yi-Ju Shih: Department of Business Administration, Providence University, Taichung City 433, Taiwan
Yi-Chieh Chuang: Department of Business Administration, National Changhua University of Education, Changhua 500, Taiwan
Tsu-Ming Yeh: Department of Industrial Engineering and Management, National Quemoy University, Kinmen County 892, Taiwan

Sustainability, 2023, vol. 15, issue 24, 1-19

Abstract: Global warming remains a prominent topic of discussion in numerous countries, with transportation being a key contributor to significant greenhouse gas emissions. To address this issue, governments and the automotive industry in advanced nations are actively promoting a shift from traditional gasoline cars to a variety of electric vehicles. This study adopts the Technology Acceptance Model and perceived value model as its theoretical framework, focusing on environmental awareness and customer experience to analyze the decisive factors influencing consumers’ decisions to purchase battery electric vehicles. By employing a questionnaire survey design, a total of 322 valid responses were collected, and the findings indicate that environmental awareness and customer experience significantly impact perceived quality. Moreover, the study reveals that purchase intention is positively influenced by an enhanced user attitude towards battery electric vehicles. Consumers view these vehicles as valuable, influencing their willingness to purchase and shaping their post-use perceptions, whether positive or negative. To encourage greater adoption, automakers can focus on promoting environmental awareness and organizing more customer-centric experiential activities.

Keywords: environmental awareness; customer experience; technology acceptance model; perceived value model; battery electric vehicle (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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