Influence of Sustainable Environment Based on a SWOT-PEST Model on Sports Tourism Service Integration Development

Yuhu Zhao, Xiangping Mei and Jianqiang Guo ()
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Yuhu Zhao: School of Physical Education, Changzhou University, Changzhou 213164, China
Xiangping Mei: Huaide College, Changzhou University, Jingjiang 214500, China
Jianqiang Guo: School of Physical Education, Changzhou University, Changzhou 213164, China

Sustainability, 2023, vol. 15, issue 2, 1-14

Abstract: The rapid growth of the social economy allows the masses to have more free time to enjoy a material and civilized life, and also allows many families to participate in sports tourism activities. However, as the development of sports tourism has just started, it still has some deficiencies in service integration. Meanwhile, the concept of sustainable development has been applied to sports tourism services. Through the survey on service attitudes and quality of the service staff by selected tourists, it was found that, according to the concept of sustainable development, 140 tourists have described service attitude and quality as very good and good, and only 35 tourists made other choices. In addition, to solve the shortcomings of sports tourism, this paper studied sports tourism services according to the sustainable environment of a SWOT-PEST model. Through expert scoring, the SWOT-PEST model was scored and compared with the model previously used. The score after use was above 4.3 points, and the score before use was below 4 points. Therefore, the research methods in this paper were valuable for research into sports tourism services.

Keywords: sports service; SWOT-PEST model; sustainable environment; sustainability concept (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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