Effects of Perceived Privacy Risk and Disclosure Benefits on the Online Privacy Protection Behaviors among Chinese Teens

Shuhuan Zhou and Yajuan Liu ()
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Shuhuan Zhou: School of New Media and Communication, Tianjin University, Tianjin 300072, China
Yajuan Liu: School of Media and Law, NingboTech University, Ningbo 315100, China

Sustainability, 2023, vol. 15, issue 2, 1-15

Abstract: This study aimed to examine the effects of perceived privacy risks and benefits on the online privacy protection behaviors of Chinese teens, with information privacy concerns treated as a mediator variable. The questionnaire survey data ( N = 1538) were collected from teens in seven provinces of Mainland China and were analyzed using a structural equation model (SEM). This study found that the effects of teens’ perceived privacy benefits on their information privacy concerns and online privacy protection behaviors are insignificant, but the effects of teens’ perceived privacy risk on their online privacy protection behaviors are significantly positive. Additionally, information privacy concerns significantly mediated the effects of perceived privacy risk on the online privacy protection behaviors of Chinese teens.

Keywords: information privacy concerns; perceived privacy risk; perceived privacy benefits; online privacy protection; teens (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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