How Has COVID-19 Changed the Way We Travel? Exploring Tourist Personality, Reactions to the Perceived Risk and Change in Travel Behavior

Sanja Kovačić (), Marija Cimbaljević, Tatyana N. Tretyakova, Yulia A. Syromiatnikova, Blanca García Henche, Marko D. Petrović, Ivana Blešić, Tatjana Pivac, Dunja Demirović Bajrami and Tamara Gajić
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Sanja Kovačić: Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia
Marija Cimbaljević: Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia
Tatyana N. Tretyakova: Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia
Yulia A. Syromiatnikova: Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia
Blanca García Henche: Faculty of Economic, Business and Tourism Sciences, Universidad de Alcalá, Plaza Victoria, sn, 28802 Alcalá de Henares, Madrid, Spain
Marko D. Petrović: Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia
Ivana Blešić: Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia
Tatjana Pivac: Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia
Dunja Demirović Bajrami: Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia
Tamara Gajić: Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia

Sustainability, 2023, vol. 15, issue 3, 1-20

Abstract: The COVID-19 pandemic created novel conditions for researching travel behavior and tourists’ reactions in times of crisis, which largely differs from previous studies of travel behavior affected by local risks or lower travel and recreational risks. This study aims to provide an understanding of the relationship between tourist personality (MINI IPIP-6 and sensation seeking), tourists’ reactions to travel risk perception and changes in their travel behavior influenced by the COVID-19 pandemic. To explore this, a global survey including 905 respondents from four countries (Spain, Croatia, Serbia and Russia) was conducted, while data were analyzed by Structural Equation Modeling (SEM) in AMOS. The findings suggest that tourist personality affects the changes in travel behavior influenced by COVID-19, both directly and via their reactions to travel risk.

Keywords: tourist personality; travel risk perception; travel behavior; COVID-19 (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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