Examining the Promotional Effect and Mechanism of Innovative City Pilot Policy on City Brand Development

Shengjun Yuan (), Jie Li and Jun Wu ()
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Shengjun Yuan: Business School, Guilin University of Electronic Science and Technology, Guilin 541004, China
Jie Li: Business School, Guilin University of Electronic Science and Technology, Guilin 541004, China
Jun Wu: Business School, Guilin University of Electronic Science and Technology, Guilin 541004, China

Sustainability, 2023, vol. 15, issue 3, 1-16

Abstract: This study used Staggered DID on the panel data of 254 prefecture-level cities in China from 2005 to 2016 to explore the promotion effect and mechanism of innovative city pilot policy on urban brand development. The research shows that compared with cities without the pilot policy, the construction of innovative cities can increase the city brand value by 10% and has significantly promoted eastern, non-central cities with large populations and higher levels of science and education. Innovative city pilot policy can promote city brand development through cultural inheritance and innovation and entrepreneurship mechanisms. The results indicate that innovative city pilot policy has a significant spatial spillover effect on city brand development. Our findings add to the field of city brand evaluation by providing policy suggestions and experiential references for evaluating city brand development.

Keywords: innovative city; city brand; spatial spillover effect; staggered DID (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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