Creative Tourism Consumption: Framing the Creative Habitus through a Bourdieusian Lens

Rui Carvalho (), Carlos Costa and Ana Ferreira
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Rui Carvalho: ISLA-Santarém Higher Institute of Management and Administration, 2000-241 Santarém, Portugal
Carlos Costa: Research Unit on Governance, Competitiveness and Public Policies (GOVCOPP), DEGEIT, University of Aveiro, 3810-193 Aveiro, Portugal
Ana Ferreira: CIDEHUS-Interdisciplinary Centre for History, Culture and Societies, University of Évora, 7000-645 Évora, Portugal

Sustainability, 2023, vol. 15, issue 3, 1-13

Abstract: Creative tourism studies remain a newly developed field, pointing to changes in the consumption of tourism and culture while influencing how creativity and co-creation differentiate tourism supply through exploring the existential dimensions of creative experiences, the latter remaining an under-researched theme in the creative tourism literature. In addition, this type of tourism is presented as more responsible and sustainable than other types of massified forms of tourism. Building on a Bourdieusian approach, an updated version of Bourdieu’s main sociological thinking tools was used to analyse the creative habitus of both the supply and demand involved in the co-creation of creative tourism experiences. The authors developed 42 semi-structured interviews with creatives and creative tourists using the Loulé Criativo network in Portugal as a case study and applied qualitative techniques for the data treatment. The results showed that the creative habitus could move successfully between fields, expressing a sustainable agency towards creative tourism consumption. Autodidactism is important for skill development and knowledge replication resulting from the co-creation of creative experiences. The creative habitus, endowed with intercultural and creative capital, is characterized by self-education and ecological awareness where co-creation and coexistence with other creative people enhance the development and replication of creative competencies outside the tourism field.

Keywords: creative tourism; creative habitus; sustainability; tourism consumption; Bourdieu (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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