The Motivation Mechanism and Evolutionary Logic of Tourism Promoting Rural Revitalisation: Empirical Evidence from China

Huizhan Wang, Kai Bai (), Lulu Pei, Xinru Lu and Polish Mohanto
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Huizhan Wang: School of Management, Xi’an University of Science and Technology, Xi’an 710054, China
Kai Bai: School of Geography and Tourism, Shaanxi Normal University, Xi’an 710119, China
Lulu Pei: School of Cultural Creativity and Tourism, Yuncheng Vocational and Technical University, Yuncheng 044000, China
Xinru Lu: School of Management, Xi’an University of Science and Technology, Xi’an 710054, China
Polish Mohanto: School of Management, Xi’an University of Science and Technology, Xi’an 710054, China

Sustainability, 2023, vol. 15, issue 3, 1-25

Abstract: It is difficult to ensure the sustainability of the practice of tourism promoting rural revitalisation, whether it is driven by a top-down exogenous power or a bottom-up endogenous power. Therefore, it is of great theoretical and practical significance to clarify the motivation mechanism and evolutionary logic of tourism promoting rural revitalisation. This paper first adopts a system theory research method to construct a model of the driving mechanism of tourism promoting rural revitalisation; then, it uses the Boston matrix model to construct an analysis matrix of the motivation mechanism of the promotion of rural revitalisation and uses this analysis matrix to explore the motivation mechanism and evolutionary logic of tourism promoting rural revitalisation under different development models. On this basis, the paper takes Yuanjia village (which lies in Liquan County, Shaanxi Province), a model village of tourism promoting rural revitalisation in China, as a typical case, and through the analysis of the practical process of tourism promoting rural revitalisation in this and the surrounding villages, it is verified that the logic and path of the evolution of the motivation mechanism from “exogenous power” to “endogenous power” is more suitable for the actual situation of tourism promoting rural revitalisation in China. The paper perhaps provides theoretical insights into and practical references for the practice of tourism promoting rural revitalisation in China and other developing countries in the world.

Keywords: rural tourism; rural revitalisation; motivation mechanism; evolutionary logic (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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