Understanding the Effects of Alignments between the Depth and Breadth of Cloud Computing Assimilation on Firm Performance: The Role of Organizational Agility

Abul Khayer (), Mohammad Tariqul Islam and Yukun Bao
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Abul Khayer: Department of International Business, University of Dhaka, Dhaka 1000, Bangladesh
Mohammad Tariqul Islam: Department of Management Information Systems, University of Dhaka, Dhaka 1000, Bangladesh
Yukun Bao: Centre for Modern Information Management, School of Management, Huazhong University of Science and Technology, Wuhan 430074, China

Sustainability, 2023, vol. 15, issue 3, 1-23

Abstract: The main objective of this research is to generate insights about the effect of the depth and breadth of cloud computing assimilation on firm performance. The authors construct a research model based on several strands of theories to achieve the objective. This study considers two implementation alignment strategies: balanced fit and complementary fit, reflecting strategic choices made by organizations about the importance of the depth and breadth of cloud technology implementation. The model has been tested using a survey of Chinese businesses. The empirical study results show that cloud computing assimilation’s depth and breadth, directly and indirectly, have a substantial positive effect, through organizational agility, on company performance. The depth and breadth of cloud deployment and organizational agility are also positively related. Furthermore, the complementary fit strategy has a major impact, whereas the balanced fit strategy has an insignificant effect on company performance.

Keywords: assimilation depth; assimilation breadth; organizational agility; firm performance; balanced fit; complementary fit (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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