Development of the Concept of Sustainable Agro-Tourism Destinations—Exploring the Motivations of Serbian Gastro-Tourists

Dragan Vukolić (), Tamara Gajić, Marko D. Petrović, Jovan Bugarčić, Ana Spasojević, Sonja Veljović, Nikola Vuksanović, Marina Bugarčić, Miloš Zrnić, Snežana Knežević, Sandra R. Rakić, Bojana D. Drašković and Tijana Petrović
Additional contact information
Dragan Vukolić: Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia
Tamara Gajić: Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia
Marko D. Petrović: Geographical Institute “Jovan Cvijić” SASA, Ðure Jakšića 9, 11000 Belgrade, Serbia
Jovan Bugarčić: Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia
Ana Spasojević: Faculty of Economics, University of Kragujevac, Ðure Pucara Starog 3, 34000 Kragujevac, Serbia
Sonja Veljović: Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia
Nikola Vuksanović: Faculty of Management Sremski Karlovci, Njegoševa 1a, 21205 Sremski Karlovci, Serbia
Marina Bugarčić: Faculty of Entrepreneurial Business and Real Estate Management, University Union—Nikola Tesla, Cara Dušana 62-64, 11000 Belgrade, Serbia
Miloš Zrnić: Academy of Applied Studies—The College of Hotel Management, Kneza Višeslava 70, 11000 Belgrade, Serbia
Snežana Knežević: Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia
Sandra R. Rakić: Faculty of Entrepreneurial Business and Real Estate Management, University Union—Nikola Tesla, Cara Dušana 62-64, 11000 Belgrade, Serbia
Bojana D. Drašković: Faculty of Civil Engineering, University Union—Nikola Tesla, Cara Dušana 62-64, 11000 Belgrade, Serbia
Tijana Petrović: Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia

Sustainability, 2023, vol. 15, issue 3, 1-16

Abstract: One of the key elements for the development of an agro-tourism destination can be specific gastronomy. In this context, research and understanding of the motivation of tourists who visit those destinations can influence the development of the concept of their sustainability, which was the goal of this research. The research was conducted during 2022 on a total sample of 607 respondents who stayed in agro-tourism destinations in the Republic of Serbia. The paper presents motivational factors that potentially influence the frequency of gastronomic tourists to try local gastronomic specialties and food in agro-tourism destinations. The results indicate that the cultural experience dimension, excitement dimension, interpersonal, relation dimension, and sensory appeal dimension show a significant influence on the visitation of agro-tourism destinations by gastronomic tourists, while the health concern dimension factor does not show statistical significance. The results undoubtedly indicate that certain socio-demographic characteristics of gastro-tourists have an impact on the development of an agro-tourism destination, in the direction that the more educated as well as women have more positive attitudes towards the influence of motivational factors on the development of an agro-tourism destination.

Keywords: gastronomy; motivation; agro-tourism; Serbia (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/3/2839/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/3/2839/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:3:p:2839-:d:1057521

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().