An Analysis of Factors Influencing the Intention to Use “Untact” Services by Service Type

Hyunsuk Liu, Changjun Lee, Keungoui Kim, Junmin Lee, Ahram Moon, Daeho Lee and Myeongjun Park ()
Additional contact information
Hyunsuk Liu: Department of Interaction Science, Sungkyunkwan University, Seoul 03063, Republic of Korea
Changjun Lee: Department of Media & Social Informatics, Hanyang University, Ansan 15588, Republic of Korea
Keungoui Kim: School of Applied Artificial Intelligence, Handong Global University, Pohang 37554, Republic of Korea
Junmin Lee: Department of Public Policy and Management, Pusan National University, Busan 46241, Republic of Korea
Ahram Moon: Center for AI & Social Policy, Korea Information Society Development Institute, Gwacheon 427710, Republic of Korea
Daeho Lee: Department of Interaction Science, Sungkyunkwan University, Seoul 03063, Republic of Korea
Myeongjun Park: Strategic Business Division, Korea Institute of Robotics & Technology Convergence, Pohang 37666, Republic of Korea

Sustainability, 2023, vol. 15, issue 4, 1-18

Abstract: Since COVID-19, social distancing has become common, and the demand for untact services has increased rapidly, resulting in an economic phenomenon centered on untact worldwide. Due to social distancing, the untact service area is expanding not only to shopping but also to online learning, home training, and telemedicine, and untact services are expected to expand to more diverse areas in the future. This study investigates four types of untact services: online lectures, online meetings related to work and study, online seminars, and online performances, and the effects of concerns about untact services on the intention of use have been examined using a path analysis model. As a result of the analysis, the perceived usefulness had a positive effect on the user’s continuous intention to use untact services. However, depending on the type of untact service, it can be confirmed that the factors that affect the intention to continue using the service differ from each other. Practitioners can use the results of this study when designing untact services in the future.

Keywords: untact services; intention to use; online lectures; online meetings; online seminars; online performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/4/2870/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/4/2870/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:4:p:2870-:d:1058370

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().