Souvenirs Development Related to Cultural Heritage: A Thematic Review

Qiuxia Zhu (), Rizal Rahman, Hassan Alli and Raja Ahmad Azmeer Raja Ahmad Effendi
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Qiuxia Zhu: Faculty of Design and Architecture, University Putra Malaysia, Serdang 43400, Selangor, Malaysia
Rizal Rahman: Faculty of Design and Architecture, University Putra Malaysia, Serdang 43400, Selangor, Malaysia
Hassan Alli: Faculty of Design and Architecture, University Putra Malaysia, Serdang 43400, Selangor, Malaysia
Raja Ahmad Azmeer Raja Ahmad Effendi: Faculty of Design and Architecture, University Putra Malaysia, Serdang 43400, Selangor, Malaysia

Sustainability, 2023, vol. 15, issue 4, 1-17

Abstract: Previous souvenir research has generally supported the use of heritage arts and crafts as a design inspiration, which both arouses visitors’ interest in the destination and enhances the local cultural identity. The increasing concern about souvenirs and cultural heritage has led to a proliferation of studies on this topic. However, few review articles discuss their inevitable connection and the process of transforming cultural heritage resources into souvenirs. Therefore, this review aims to analyze the literature on souvenirs related to cultural heritage from 2018 to July 2022. A criterion for inclusion and exclusion is presented to search and screen articles from three leading databases (i.e., WOS, Mendeley, and Scopus). Ultimately, 27 articles meeting the eligibility criteria were selected for synthesis analysis. ATLAS.ti 9, as the analysis software, yielded quantitative results showing trends in research on cultural heritage-related souvenirs. At the same time, from the qualitative analysis emerged four main themes about the topic: (1) significance of souvenirs, (2) customer’s purchase intention, (3) transformation, and (4) sustainability. Finally, the findings are expected to be beneficial in addressing the relationship between souvenirs and cultural heritage and provide insights for future research and practice of cultural product sustainability.

Keywords: souvenir; cultural heritage; transformation; purchase intention; sustainability; ATLAS.ti (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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