Spatial Distribution of Freshippo Villages under the Digitalization of New Retail in China

Xing Peng, Guoen Wang and Guojun Chen ()
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Xing Peng: School of Urban Design, Wuhan University, Wuhan 430072, China
Guoen Wang: School of Urban Design, Wuhan University, Wuhan 430072, China
Guojun Chen: School of Urban Design, Wuhan University, Wuhan 430072, China

Sustainability, 2023, vol. 15, issue 4, 1-16

Abstract: Freshippo villages (Hema villages) that develop a typical digital agricultural economy with new retail are distributed in most provinces of China, and the rules of their spatial distribution are important for systemically carrying out current sustainable digital agriculture practices. This paper conducts a study of the spatial distribution of Freshippo villages mainly based on Freshippo data and kernel density estimation, and the results show that Freshippo villages have a spatial cross-regional distribution and form three latitudinal and two longitudinal distribution belts. In particular, there is one main latitudinal distribution belt named the 30° N latitudinal belt and two main longitudinal distribution belts named the eastern coastal longitudinal belt and the longitudinal belt of the Heihe–Tengchong Line. Regionally, several spatial cores formed in the Yangtze River Delta, Shandong, Hubei, and Sichuan. We used linear regression and official provincial statistics to analyze the important relevant factors. Freshippo stores show the highest gradient/ y -intercept of 0.2133 and correlation coefficient 0.4599, and all gradient/ y -intercepts and correlation coefficients of grain crops are less than those of fruits and vegetables, which reveals that the agricultural product and market are two important factors. In addition, we discuss the spatial effect on agricultural villages under the digitalization of new retail. As the first study of the spatial distribution of Freshippo villages, our paper provides a significant case for the economic geography of digital agriculture.

Keywords: Freshippo villages; Hema villages; the digitalization of new retail; spatial distribution; cross-regional distribution; digital agricultural economy; cross-climate area; sustainable agriculture; China (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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