Entrepreneurs’ Cognitive Schemas and New Venture Business Model Innovativeness: The Mediating Effect of Environmental Scanning

Kaoxun Chi, Senqiang Wang () and Mahmood Ahmad ()
Additional contact information
Kaoxun Chi: Business School, Shandong University of Technology, Zibo 255000, China
Senqiang Wang: Business School, Shandong University of Technology, Zibo 255000, China
Mahmood Ahmad: Business School, Shandong University of Technology, Zibo 255000, China

Sustainability, 2023, vol. 15, issue 4, 1-23

Abstract: Sustainable innovation now plays a leading role in the transformation and upgrading activities of enterprises, and the new business model is increasingly a typical form of innovation. Therefore, based on neo-institutional theory of organization, this study mainly analyzes the impact of cognitive schemas on new ventures’ business model innovativeness by selecting new service industry enterprises as the research object and referring to data from the China Statistical Yearbook and “China Innovation and Entrepreneurship Index”. In addition, we entrusted professional market research companies and business incubators to collect 142 valid questionnaires. The results show that general cognitive schema negatively affects business model innovativeness, while specific cognitive schema positively affects it. Specifically, general cognitive schema reduces the level of effort and sustainability of entrepreneurial environmental scanning activities, which is not conducive to the design of highly innovative business models; specific cognitive schema not only improves the level of effort and sustainability of entrepreneurial environmental scanning activities, but also drives the entrepreneurs to pay more attention to new information outside the industry, which is conducive to the design of a highly innovative business model.

Keywords: business model innovativeness; cognitive schemas; environmental scanning; neo-institutional theory of organization (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/4/3299/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/4/3299/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:4:p:3299-:d:1064937

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().