Influence of Online Information Quality and Website Design on User Shopping Loyalty in the Context of E-Commerce Shopping Malls in Korea

Sungjoon Yoo (), Dong-Joo Lee and Louis Atamja ()
Additional contact information
Sungjoon Yoo: Department of International Business & Trade, Kyung Hee University, Seoul 02447, Republic of Korea
Dong-Joo Lee: Division of International Commerce, Pukyong National University, Busan 48513, Republic of Korea
Louis Atamja: Department of Agricultural and Resource Economics, Kangwon National University, Chuncheon 24341, Republic of Korea

Sustainability, 2023, vol. 15, issue 4, 1-16

Abstract: An exponential growth in the usage of the internet and e-commerce has led to the creation of many e-commerce retail malls. In addition to promotional schemes and prices, these e-commerce retailers use online information quality and website design to differentiate themselves from other retail players. Therefore, the objective of this research is to investigate how e-commerce information quality (information trust and information accuracy) and website design influence customer satisfaction, and how customer satisfaction subsequently influences user shopping loyalty in South Korea. Using an online survey, data were obtained from 600 users of e-commerce shopping malls in Korea. Results from structural equation modeling showed that information trust, information accuracy and website design had a positive influence on customer satisfaction, which subsequently led to user shopping loyalty. This paper has useful implications for e-commerce retail malls. One important implication is that e-commerce retailers must endeavor to provide trustworthy information, accurate information and a comfortable website design to attract and retain customers.

Keywords: loyalty; information trust; information accuracy; website design; e-commerce mall (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/4/3560/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/4/3560/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:4:p:3560-:d:1069169

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().