ELSA as an Education 4.0 Tool for Learning Business English Communication

D. Sri Dhivya, A. Hariharasudan (), Wided Ragmoun and Abdulaziz Abdulmohsen Alfalih
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D. Sri Dhivya: Department of English, Kalasalingam Academy of Research and Education, Anand Nagar, Krishnankoil 626126, Tamil Nadu, India
A. Hariharasudan: Department of English, Kalasalingam Academy of Research and Education, Anand Nagar, Krishnankoil 626126, Tamil Nadu, India
Wided Ragmoun: Department of Business Administration, College of Business and Economics, Qassim University, P.O. Box 6640, Buraidah 51452, Saudi Arabia
Abdulaziz Abdulmohsen Alfalih: Department of Business Administration, College of Business and Economics, Qassim University, P.O. Box 6640, Buraidah 51452, Saudi Arabia

Sustainability, 2023, vol. 15, issue 4, 1-18

Abstract: Due to globalization, business collaborations are made throughout the world. Many industries have started adopting new technologies to make their work easier. Therefore, preparing students for the future workforce is necessary. This can only be achieved only by adopting a new education system. The new education system that supports technologies is known as Education 4.0. Education 4.0, which is sustainable, is a self-based education that adopts AI for learning. Exploring many new technologies and English communication is important for anyone entering the workforce in the future. This study aims at developing Business English communication using Education 4.0. ELSA is one of the applications that supports Education 4.0. The novelty of the current study is that ELSA is used for developing Business English communication. This quantitative study employed a quasi-experimental research design, and a purposive-sampling method was used for selecting the participants. Management students from business schools were selected for this research. Ninety-nine students participated in this study. Later, a pre-test was conducted using a questionnaire. Data were collected and documented. The intervention was carried out for four weeks and adopted Education 4.0. After the intervention period, a post-test was conducted using another questionnaire to check for improvement. The pre-test and post-test data of the participants were compared and analyzed in SPSS using a paired sample t -test. The results showed that listening skills were greatly improved using Education 4.0, which is also important for enhancing other skills, and the participants benefited from using Education 4.0. Moreover, we discuss the study’s limitations, which provides opportunities to conduct future research.

Keywords: Business English communication; Education 4.0; ELSA; LSRW skills; digital literacy; phonetic utterance; grammar skills (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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