Smartphones as a Platform for Tourism Management Dynamics during Pandemics: A Case Study of the Shiraz Metropolis, Iran

Hadigheh Morabi Jouybari, Amir Ghorbani, Hossein Mousazadeh (), Azadeh Golafshan, Farahnaz Akbarzadeh Almani, Dávid Lóránt Dénes () and Ritter Krisztián
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Hadigheh Morabi Jouybari: Department of Regional Economics and Rural Development, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary
Amir Ghorbani: Department of Tourism, Faculty of Geographical Sciences and Planning, University of Isfahan, Isfahan 81746-73441, Iran
Hossein Mousazadeh: Department of Regional Science, Faculty of Science, Eötvös Loránd University, 1053 Budapest, Hungary
Azadeh Golafshan: Department of Communication and Journalism, College of Arts and Social Sciences, Osmania University, Hyderabad 500007, India
Farahnaz Akbarzadeh Almani: Department of Tourism Management, Budapest Business School, University of Applied Sciences, 1149 Budapest, Hungary
Dávid Lóránt Dénes: Institute for Rural Development and Sustainable Economy, Department for Rural and Regional Development, MATE Szent István Campus, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary
Ritter Krisztián: Institute for Rural Development and Sustainable Economy, Department for Rural and Regional Development, MATE Szent István Campus, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary

Sustainability, 2023, vol. 15, issue 5, 1-17

Abstract: During the past three years and with the spread of the pandemic, smartphones were the most important communication bridge between tourists and organizations; now more than ever, they are intertwined with the lives of tourists and destination management organizations. Although much research has been conducted in this field, the investigation of the effects of the pandemic on the technology and functionality of smartphones is one of the topics that has been less discussed. Therefore, the current research was conducted to determine the role of smartphones in tourism management dynamics during the pandemic. The research method was qualitative (content analysis, theme analysis), and 32 people participated in the interview process as a statistical sample. Then, the oral interviews were transcribed, and a thematic analysis was performed. For the analysis of the interviews, MAXQDA 2020 software was used. The results of the research indicate that smartphones were one of the most important platforms for tourism management dynamics during the pandemic, and in the event of a pandemic in the future, they can help contain the destruction to a great extent in their current position.

Keywords: destination management organizations; tourism technology; content analysis; thematic analysis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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