Memorable Tourism Experiences’ Formation Mechanism in Cultural Creative Tourism: From the Perspective of Embodied Cognition

Ziyan Yin (), Anmin Huang and Jiashu Wang
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Ziyan Yin: College of Tourism, Huaqiao University, Quanzhou 362021, China
Anmin Huang: College of Tourism, Huaqiao University, Quanzhou 362021, China
Jiashu Wang: College of Tourism, Huaqiao University, Quanzhou 362021, China

Sustainability, 2023, vol. 15, issue 5, 1-18

Abstract: Drawing on embodied cognition theory, this study treated embodied engagement as an antecedent to memorable tourism experiences. Grounded theory and content analysis methods were used to construct the formation mechanism model of memorable tourism experiences in cultural creative tourism. The concept and characteristics of memorable tourism experiences were also discussed. The results indicated that embodied and thinking engagements had positive effects on cognitive evaluation and emotion, which further led to memorable tourism experiences. Visitor interaction played a regulating role in the influence of embodied and thinking engagements on cognitive evaluation and emotion. This study provided important implications for tourism research and practice.

Keywords: memorable tourism experiences; formation mechanism; embodied cognition theory; grounded theory; cultural creative tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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