Research on Consumer Trust Mechanism in China’s B2C E-Commerce Platform for Second-Hand Cars

Xueqian Li (), Jiaqi Ma, Xinyu Zhou and Ruixia Yuan
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Xueqian Li: Business School, University of Shanghai for Science and Technology, Shanghai 200093, China
Jiaqi Ma: Business School, University of Shanghai for Science and Technology, Shanghai 200093, China
Xinyu Zhou: Business School, University of Shanghai for Science and Technology, Shanghai 200093, China
Ruixia Yuan: Business School, University of Shanghai for Science and Technology, Shanghai 200093, China

Sustainability, 2023, vol. 15, issue 5, 1-15

Abstract: The rapid development of China’s e-commerce industry has led to the rise of China’s second-hand car e-commerce. With the increasingly rich trust theory and the rapid development of e-commerce platforms, the issue of online consumer trust has attracted more and more scholars’ attention. This paper takes China’s B2C second-hand car e-commerce platforms as an example, combines the second-hand car research conclusions and consumer trust theory, and conducts a systematic study on the formation of consumer trust in second-hand car e-commerce platforms. Based on the trust of individual consumers, system environment, website/APP and platform companies, this paper explores the influencing factors of consumer trust and constructs the influencing factors model of trust formation. The empirical study was conducted by using the structural equation model and multiple regression to verify the degree of fitting of the theoretical hypothesis and the model. The research results have a certain reference value for the development of second-hand car e-commerce platforms.

Keywords: second-hand car; e-commerce platforms; consumer trust; structural equations; multiple regression (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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