Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia

Mohd Khairy Kamarudin (), Nur Izzati Mohamad Norzilan, Fatin Nur Ainaa Mustaffa, Masyitah Khidzir, Suhaili Alma’amun, Nasrul Hisyam Nor Muhamad, Mohd Fauzi Abu-Hussin, Nurul Izzah Noor Zainan, Abdul Hafiz Abdullah and Abdul Basit Samat-Darawi
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Mohd Khairy Kamarudin: Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia
Nur Izzati Mohamad Norzilan: Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia
Fatin Nur Ainaa Mustaffa: Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia
Masyitah Khidzir: Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia
Suhaili Alma’amun: Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Bangi 43600, Selangor, Malaysia
Nasrul Hisyam Nor Muhamad: Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia
Mohd Fauzi Abu-Hussin: Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia
Nurul Izzah Noor Zainan: Academy of Contemporary Islamic Studies, Universiti Teknologi MARA, Kelantan Branch 18500, Kelantan, Malaysia
Abdul Hafiz Abdullah: Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia
Abdul Basit Samat-Darawi: Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia

Sustainability, 2023, vol. 15, issue 5, 1-16

Abstract: This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial least square structural equation modelling (PLS-SEM) approach. Path coefficient analysis is also applied to figure out the outcomes of the relationships between the components. The results showed that service and system quality greatly influenced the donors’ trust towards the donation-based crowdfunding. In addition, statistics showed that trust, quality of services, information value, and emotional support played a substantial role in explaining the donation purposes. The results could help donation-based crowdfunding platforms to enhance their success rate of donation campaigns. This study also provided a management application for each relationship and suggested helpful measures in attracting potential donors and retaining them.

Keywords: donation-based crowdfunding; social support; community quality; trust; donation purpose (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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