Applying Integrated Data Envelopment Analysis and Analytic Hierarchy Process to Measuring the Efficiency of Tourist Farms: The Case of Slovenia

Boris Prevolšek (), Maja Borlinič Gačnik and Črtomir Rozman
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Boris Prevolšek: Faculty of Tourism, University of Maribor, Cesta Prvih Borcev 36, 8250 Brežice, Slovenia
Maja Borlinič Gačnik: Faculty of Tourism, University of Maribor, Cesta Prvih Borcev 36, 8250 Brežice, Slovenia
Črtomir Rozman: Faculty of Agriculture and Life Sciences, University of Maribor, Pivola 10, 2311 Hoče, Slovenia

Sustainability, 2023, vol. 15, issue 5, 1-18

Abstract: This paper examines the efficiency of tourist farms in Slovenia by adopting an approach using a framework of non-parametric programming—Data Envelopment Analysis (DEA) and Analytic Hierarchy Process (AHP), combining the two because the DEA analysis by itself does not take into account all attributes, especially qualitative ones. The beforementioned two methods rank the farm tourism units with respect to their efficiency. By using the DEA method, an input- and output-oriented BCC and CCR model were introduced to upgrade the criteria by including the additional non-numerical criteria of the AHP. The results of the models showed that there are possible improvements on all levels of efficiency, as well as on the criteria of the additional offer of tourist farms, which were analyzed in the AHP model with additional criteria. According to the estimated efficiency, the ranking of tourist farms differed according to the two methods. Within the group of farms assessed as efficient by DEA, the AHP model allowed a more accurate ranking.

Keywords: farm tourism; tourist farms; efficiency; data envelopment analysis (DEA); analytic hierarchy process (AHP); Slovenia (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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