The Influence of Individual Cultural Value Differences on Pro-Environmental Behavior among International Students at Korean Universities

Waqas Riaz, Sehrish Gul and Yoonseock Lee ()
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Waqas Riaz: Department of Public Administration, Keimyung University, Daegu 42601, Republic of Korea
Sehrish Gul: Department of International Hotel Management, Kyungdong University, Gosung 24764, Republic of Korea
Yoonseock Lee: Department of Public Administration, Keimyung University, Daegu 42601, Republic of Korea

Sustainability, 2023, vol. 15, issue 5, 1-15

Abstract: This study investigates the influence of individual cultural value differences on pro-environmental behavior (PEB) among international students from various cultural backgrounds presently studying in Korean universities. Data was collected using an online, self-administered questionnaire from a sample of 224 international students. Analysis was performed through structural equation modeling (SEM) techniques with the help of AMOS 26 software. The results show that Hofstede’s cultural dimensions are strong predictors of private and public-sphere PEB. The results indicated that the uncertainty avoidance, collectivistic, and long-term orientation values of international students have a significant positive effect on both private and public-sphere PEB. However, power distance does not affect PEB in the private and public spheres. Notably, masculinity is negatively associated with only public-sphere PEB. This study also provides valuable practical implications for policymakers and other stakeholders to promote sustainable behavior among international students.

Keywords: pro-environmental behaviors; culture; Hofstede’s cultural values; university students; structural equation model (SEM) (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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