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Determinants of College Students’ Actual Use of AI-Based Systems: An Extension of the Technology Acceptance Model

Kang Li ()
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Kang Li: School of Economics and Management, Zhejiang University of Water Resources and Electric Power, Hangzhou 310018, China

Sustainability, 2023, vol. 15, issue 6, 1-16

Abstract: Acceptance of, behavioral intention towards, and actual use of AI-based systems or programs has been a topic of growing interest in the field of education. A considerable number of studies has been conducted to investigate the driving factors affecting users’/students’ intentions regarding certain technology or programs. However, few studies have been performed to understand college students’ actual use of AI-based systems. Moreover, the mediating effect of students’ learning motivation was seldom considered. Therefore, the present study was conducted to explain factors contributing to college students’ actual use of AI-based systems, as well as to examine the role of their learning motivations. As a result, perceived usefulness and perceived ease of use of AI-based systems positively impacted students’ attitude, behavioral intentions, and their final, actual use of AI-based systems, while college students’ attitude towards AI-based systems showed an insignificant impact on students’ learning motivations of achieving their goals and subjective norms. Collectively, the findings of the present study could enrich the knowledge of the technology acceptance model (TAM) and the application of the TAM to explain students’ behavior in terms of the adoption of AI-based systems.

Keywords: technology acceptance; AI-based systems; learning motivation; college students; PLS-SEM (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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