Sustainability Model for the Continuous Intention to Use Metaverse Technology in Higher Education: A Case Study from Oman

Said Salloum, Amina Al Marzouqi, Khaled Younis Alderbashi, Fanar Shwedeh, Ahmad Aburayya (), Mohammed Rasol Al Saidat and Rana Saeed Al-Maroof
Additional contact information
Said Salloum: School of Science, Engineering, and Environment, University of Salford, Salford M5 4WT, UK
Amina Al Marzouqi: Department of Health Service Administration, College of Health Sciences, University of Sharjah, Sharjah P.O. Box 27272, United Arab Emirates
Khaled Younis Alderbashi: Department Chair-Professional Postgraduate Diploma in Teaching, City University Ajman, Ajman P.O. Box 18484, United Arab Emirates
Fanar Shwedeh: MBA Department, Business Administration College, City University Ajman, Ajman P.O. Box 18484, United Arab Emirates
Ahmad Aburayya: MBA Department, Business Administration College, City University Ajman, Ajman P.O. Box 18484, United Arab Emirates
Mohammed Rasol Al Saidat: Computer Centre, University of Sharjah, Sharjah P.O. Box 27272, United Arab Emirates
Rana Saeed Al-Maroof: English Language & Linguistics Department, Al Buraimi University College, Al Buraimi 512, Oman

Sustainability, 2023, vol. 15, issue 6, 1-19

Abstract: This paper investigates adopting metaverse in academic institutions based on a conceptual model. The proposed conceptual model was created to empower future perspectives of the metaverse system. Even though the metaverses system was just recently launched, few attempts have been made to evaluate its impact on the educational sector. This paper attempted to determine the impact of metaverse system by providing a conceptual model that encompasses innovativeness, context awareness, perceived enjoyment, ubiquity, complexity, and value. The information was gathered using an online questionnaire completed by 953 people. The findings indicate that an innovative academic environment can influence teachers’ and students’ attitudes toward new technology. Understanding how the metaverse system functions as an innovative educational tool can influence students’ views regarding the use of new technology, assisting higher education institutions in developing regulations that enhance the learning process. As a result, the study discovered that the moderating impact of’ innovativeness is critical since it contributes to the pervasiveness of users’ perceptions of adopting new technology. The findings show that inventiveness is important in determining the metaverse system’s effectiveness. However, apparent ubiquity appears to have a less effective function in promoting the use of the metaverse system. The factors of context-awareness, perceived complexity and perceived enjoyment possess a substantial impact on the metaverse system’s adoption. Researchers have gained some insight into how university leaders can use current findings to spread awareness about the metaverse system in the educational environment by organizing seminars and workshops, offering incentives for teachers to use it, and allowing experts to assist teachers in better understanding the system’s benefits.

Keywords: mestaverse adoption; education technology; innovativeness; perceived value; perceived complexity; perceived enjoyment; perceived ubiquity (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/6/5257/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/6/5257/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:6:p:5257-:d:1098732

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().