The Impact of IoT Characteristics, Cultural Factors and Safety Concerns on Consumer Purchase Intention of Green Electronic Products

Hoshiar Mal () and Nagendra Singh Nehra
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Hoshiar Mal: Department of Operations and Analytics, FLAME University, Pune 412115, India
Nagendra Singh Nehra: Department of Humanities and Management, Dr. B. R. Ambedkar National Institute of Technology Jalandhar, Jalandhar 144027, India

Sustainability, 2023, vol. 15, issue 8, 1-12

Abstract: This study examines the impact of IoT characteristics, key cultural dimensions, and safety concerns on consumer green purchase intentions. The research employed a survey approach, collecting responses from 278 consumers. Structural equation modeling (SEM) was used to test the hypotheses. The finding of the study indicates that IoT characteristics (IoTC), environmental concerns (EC), collectivism (GW), and individualism (ID) have a positive effect with attitude toward green purchasing (AGP), which further affect green purchase intentions (GPI). Attitude toward green purchasing (AGP) mediates the relationship between IoTC, safety concerns (SC), collectivism (GW), individualism (ID), and green purchase intentions (GPI). The study’s findings help us understand how IoTC, social concerns, and cultural factors affect consumer green purchase intention.

Keywords: IoT characteristics; cultural factors; safety concerns; green electronic products; green purchase (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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