The Importance of the Product “Tourism in Bullfighting Ranches” in Spain from the Perspective of the Breeders

Paloma Flores-García, José Manuel Sánchez-Martín () and Juan Ignacio Rengifo-Gallego
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Paloma Flores-García: Faculty of Business, Finance and Tourism, University of Extremadura, Avda. de la Universidad, S/N, 10003 Cáceres, Spain
José Manuel Sánchez-Martín: Faculty of Business, Finance and Tourism, University of Extremadura, Avda. de la Universidad, S/N, 10003 Cáceres, Spain
Juan Ignacio Rengifo-Gallego: Faculty of Philosophy and Letters, University of Extremadura, Avda. de la Universidad, S/N, 10003 Cáceres, Spain

Sustainability, 2024, vol. 16, issue 11, 1-32

Abstract: Bullfighting tourism is a recent tourism modality that is in constant growth, and which consists of visits to bullfighting ranches with the aim of showing what life is like for this animal in its natural habitat. This activity represents a source of extra income for many breeders, but it has not yet been adequately promoted and publicized. This study analyzes the supply side of this type of tourism. For this purpose, a non-parametric statistical model has been used and results have been obtained which corroborate that the promotion of this type of tourism is scarce, and that the breeders began to offer this type of tourism to make known what life is like for the fighting bull in the countryside and to increase their income. Furthermore, in this study, it is fundamental to differentiate between bullfighting and bullfighting tourism so that this type of tourism can reach the greatest possible number of people and not be influenced by thoughts against bullfighting, as they are different activities.

Keywords: dehesa; Extremadura; cattle ranches; tourist offer; fighting bull; bullfighting tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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