Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses

Fahad Kamal Alsheref (), Hazem Ahmed Khairy (), Omar Alsetoohy, Osman Elsawy, Sameh Fayyad, Mahmoud Salama, Bassam Samir Al-Romeedy and Shimaa Abo Elsoad Mohamed Soliman
Additional contact information
Fahad Kamal Alsheref: Department of Business Informatics, College of Business, King Khalid University, P.O. Box 3247, Abha 61471, Saudi Arabia
Hazem Ahmed Khairy: Hotel Management Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City 32897, Egypt
Omar Alsetoohy: Hotel Management Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City 32897, Egypt
Osman Elsawy: Department of Human Resources Management, College of Business, King Khalid University, P.O. Box 3247, Abha 61471, Saudi Arabia
Sameh Fayyad: Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt
Mahmoud Salama: Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt
Bassam Samir Al-Romeedy: Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City 32897, Egypt
Shimaa Abo Elsoad Mohamed Soliman: Hospitality Management Department, High Institute of Tourism, Hotels & Computer Science, Seyouf, Alexandria 21532, Egypt

Sustainability, 2024, vol. 16, issue 12, 1-26

Abstract: Global environmental concerns necessitate a heightened focus on green practices by businesses to balance sustainability and profitability. Therefore, this study investigates the effects of green ambidexterity (GA), green organizational identity (GOI), and green internal marketing (GIM) on sustainable competitive advantage (SCA) in travel agencies and hotels. The PLS-SEM approach was used to test the proposed model of the study. In total, 317 valid responses were gathered from full-time middle- and upper-management personnel of travel agencies category A and five-star hotels operating in Egypt. The findings revealed that GA positively impacts GOI, GIM, and SCA. Also, GOI and GIM positively impact SCA. In addition, GOI and GIM mediate the relationship between GA and SCA. The study advanced dynamic capability theory by emphasizing the importance of internal processes in harnessing sustainability-oriented dynamic capabilities. The study recognized the relationship between SCA, GOI, GIM, and GA and provided insightful implications on how businesses might develop and use their sustainability-related strengths.

Keywords: green organizational identity; sustainable competitive advantage; green ambidexterity; green internal marketing; tourism and hospitality businesses (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/16/12/5267/pdf (application/pdf)
https://www.mdpi.com/2071-1050/16/12/5267/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:16:y:2024:i:12:p:5267-:d:1419208

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().