Employer Brand Attractiveness and Organizational Commitment: The Moderating Role of Organizational Support

Neslihan Onur, Ayse Celik Yetim (), Yigit Guven (), Ebru Gozen, Derya Ozilhan Ozbey and Gul Coskun Degirmen
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Neslihan Onur: Department of Gastronomy and Culinary Arts, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye
Ayse Celik Yetim: Department of Tourism Management, Fethiye Faculty of Business Administration, Mugla Sitki Kocman University, Muğla 48300, Türkiye
Yigit Guven: Department of Recreation Management, Institute of Graduate Studies, Ankara Haci Bayram Veli University, Ankara 06830, Türkiye
Ebru Gozen: Department of Recreation Management, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye
Derya Ozilhan Ozbey: Department of Tourism Management, Serik Faculty of Business, Akdeniz University, Antalya 07500, Türkiye
Gul Coskun Degirmen: Department of Tourism Management, Serik Faculty of Business, Akdeniz University, Antalya 07500, Türkiye

Sustainability, 2024, vol. 16, issue 13, 1-23

Abstract: The primary purpose of this article is to determine the relationship between employer brand attractiveness, which is considered to be critical in achieving sustainable human resource management and organizational commitment, and to reveal the moderating role of perceived organizational support in this relationship. The research was conducted on the employees of 5-star hotels in Manavgat, one of the most popular tourist destinations in Turkey. Data were collected between June and October 2023. The hypothetical model was developed based on the results obtained and was tested using the AMOS program (IBM SPSS AMOS 22). Accordingly, the Process macro (model 1) was found to be the most appropriate model for determining moderating effects. The results of this study revealed a positive relationship between the economic, social, development, and application dimensions of employer brand attractiveness and organizational commitment. On the other hand, it was concluded that interest value did not have a statistically significant effect on organizational commitment. Moreover, it was also determined in the results of this study that perceived organizational support has a moderating role in the relationship between employer brand attractiveness dimensions and organizational commitment. It is believed that the research findings concerning the relationships between the variables and the moderating effect of perceived organizational support will contribute to filling a gap in the relevant literature. In light of the findings, a number of theoretical and practical implications have been presented for tourism and hospitality organizations and academicians on sustainable human resource management.

Keywords: sustainable human resource management; employer brand attractiveness; organizational commitment; perceived organizational support (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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