The Role of Demographic Changes and Digitalization in Eco-Innovations and Their Effects on the Growth of Companies

Jasna Auer Antončič (), Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier and Brandon Soltwisch
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Jasna Auer Antončič: Faculty of Management, University of Primorska, Izolska vrata 2, SI-6000 Koper, Slovenia
Jana Hojnik: Faculty of Management, University of Primorska, Izolska vrata 2, SI-6000 Koper, Slovenia
Mitja Ruzzier: Faculty of Management, University of Primorska, Izolska vrata 2, SI-6000 Koper, Slovenia
Maja Konečnik Ruzzier: School of Economics and Business, University of Ljubljana, Kardeljeva pl. 17, SI-1000 Ljubljana, Slovenia
Brandon Soltwisch: Freeman School of Business, Tulane University, 7 McAlister Dr, New Orleans, LA 70118, USA

Sustainability, 2024, vol. 16, issue 14, 1-14

Abstract: This research explores the role of demographic changes and digitalization in fostering eco-innovations and their subsequent effects on company growth. Employing a quantitative approach, the study investigates how shifts in demographics and the adoption of digital technologies influence eco-innovative practices across companies. The findings reveal that demographic changes are driving the adoption of various eco-innovations, which indirectly contributes to company growth. Additionally, digitalization shows a significant positive relationship with organizational eco-innovations, but its impact on product and process innovations is less pronounced. These results underscore the importance of both demographic factors and strategic digitalization in promoting eco-innovations that yield environmental and economic benefits. This research addresses a crucial gap in the existing literature by uncovering how demographic and digital changes influence eco-innovation and growth, specifically within the context of Slovenian enterprises.

Keywords: eco-innovation; demographic changes; digitalization; growth; Slovenia (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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