AI Technology Integrated Education Model for Empowering Fashion Design Ideation

Jooyoung Lee and Sungeun Suh ()
Additional contact information
Jooyoung Lee: Department of Fashion Design & Merchandising, College of Social Science, Gachon University, Seongnam-si 13120, Gyeonggi-do, Republic of Korea
Sungeun Suh: Department of Fashion Design & Merchandising, College of Social Science, Gachon University, Seongnam-si 13120, Gyeonggi-do, Republic of Korea

Sustainability, 2024, vol. 16, issue 17, 1-27

Abstract: The rapidly increasing importance of technology integration and generative AI in the fashion industry is prompting changes in fashion design education. This study explored a new design methodology utilizing AI for sustainable and future-oriented fashion design education. The methodology involved consulting practitioners to select ChatGPT and Midjourney as AI tools and technology, pedagogy, and content knowledge (TPACK) as the theoretical framework. An AI prompt guide was developed based on specialized books, from which an educational program was created. An experiment with 30 third- and fourth-year fashion design students showed that their overall satisfaction with AI through TPACK was 4 out of 5, suggesting that TPACK enhances students’ creativity and efficiency through generative AI. Prompt guides received a satisfaction score of 4.7, indicating their usefulness for creative and efficient design outputs. AI-powered educational programs, like ChatGPT and Midjourney, also improved student creativity and learning efficiency, with ChatGPT scoring 4.5. However, concerns about technology dependency were noted. This study offers insights into integrating the latest technology into fashion design to improve process efficiency and creative output. This study not only provides a foundation for future research on AI design methodology but also explores practical directions for sustainable design in the fashion industry.

Keywords: image generative AI; AI fashion design prompt guide; creative design ideation; technology integrated fashion design education; technological pedagogical content knowledge (TPACK) framework (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/16/17/7262/pdf (application/pdf)
https://www.mdpi.com/2071-1050/16/17/7262/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:16:y:2024:i:17:p:7262-:d:1462755

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().