AI Capability and Sustainable Performance: Unveiling the Mediating Effects of Organizational Creativity and Green Innovation with Knowledge Sharing Culture as a Moderator

Md. Abu Issa Gazi (), Md. Kazi Hafizur Rahman (), Abdullah Al Masud, Mohammad Bin Amin (), Naznin Sultana Chaity, Abdul Rahman bin S. Senathirajah and Masuk Abdullah
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Md. Abu Issa Gazi: School of Management, Jiujiang University, Jiujiang 332005, China
Md. Kazi Hafizur Rahman: Department of Management Studies, University of Barishal, Barishal 8254, Bangladesh
Abdullah Al Masud: Department of Management Studies, University of Barishal, Barishal 8254, Bangladesh
Mohammad Bin Amin: Faculty of Economics and Business, University of Debrecen, 4032 Debrecen, Hungary
Naznin Sultana Chaity: School of Business, Ahsanullah University of Science and Technology, Dhaka 1208, Bangladesh
Abdul Rahman bin S. Senathirajah: Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, Nilai 71800, Negeri Sembilan, Malaysia
Masuk Abdullah: Faculty of Engineering, University of Debrecen, 4028 Debrecen, Hungary

Sustainability, 2024, vol. 16, issue 17, 1-19

Abstract: The purpose of this study is to investigate the role of AI capability (AIC) on organizational creativity (OC), green innovation (GI), and sustainable performance (SP). It also aims to investigate the mediating roles of OC and GI, as well as the moderating role of knowledge sharing culture (KNC). This study used quantitative methodology and utilized a survey to collect data from 421 employees in different organizations in Bangladesh. We used the structural equation modeling (SEM) technique to analyze the data. This study finds that AI capability significantly influences OC, GI, and SP. OC and GI work as mediators, and KNC serves as a moderator among the suggested relationships. This study is notable for its novelty in examining multiple unexplored aspects in the current body of research. This research also provides valuable insights for policymakers and practitioners regarding the effective integration of AI to enhance organizational competitiveness.

Keywords: AI capability; green innovation; organizational creativity; sustainable performance; knowledge sharing culture; sustainable development (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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