Understanding How Consumers’ Perceived Sustainability Influences Their Continuance Intention to Use Sharing Economy Services

Shiu-Li Huang () and Yu-Ren Leau
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Shiu-Li Huang: Department of Business Administration, National Taipei University, No. 151, University Rd., San Shia District, New Taipei City 237303, Taiwan
Yu-Ren Leau: Department of Business Administration, National Taipei University, No. 151, University Rd., San Shia District, New Taipei City 237303, Taiwan

Sustainability, 2024, vol. 16, issue 17, 1-16

Abstract: The sharing economy is beneficial for sustainable development. It effectively utilizes underused resources and reduces unnecessary production, consumption, and waste through resource sharing. This study investigates the factors that can increase consumers’ perceived sustainability of a sharing economy service and examines the impact of perceived sustainability on their intentions to continue using the service. Furthermore, the study considers the moderating effect of perceived green transparency. Internet surveys are conducted to collect responses from users of a transportation service (Uber) and an on-demand logistics service (Uber Eats). This study provides suggestions for service providers in the sharing economy to develop sustainability strategies.

Keywords: sharing economy; perceived sustainability; perceived green transparency; continuance intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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