Big Data Analytics and Organizational Performance: Mediating Roles of Green Innovation and Knowledge Management in Telecommunications

Sultan Bader Aljehani (), Khalid Waleed Abdo, Mohammad Nurul Alam and Esam Mohammed Aloufi
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Sultan Bader Aljehani: Department of Management Information Systems, Faculty of Business Administration, University of Tabuk, Tabuk 47512, Saudi Arabia
Khalid Waleed Abdo: Department of Management Information Systems, Faculty of Business Administration, University of Tabuk, Tabuk 47512, Saudi Arabia
Mohammad Nurul Alam: Department of Management, Faculty of Business Administration, University of Tabuk, Tabuk 47512, Saudi Arabia
Esam Mohammed Aloufi: Department of Management Information Systems, Faculty of Business Administration, University of Tabuk, Tabuk 47512, Saudi Arabia

Sustainability, 2024, vol. 16, issue 18, 1-22

Abstract: In the rapidly evolving telecommunications industry, organizations in Bangladesh are facing the challenge of improving their performance to stay competitive. However, there is limited research on how big data analytics (BDA) impacts organizational performance (OP) in this context. Therefore, this study examines the impact of BDA on OP in Bangladesh’s telecommunications industry, with green innovation (GI) and knowledge management (KM) as mediating variables, and big data analytics technical capabilities (BDATCs) as a moderating variable. We collected data from 384 management-level employees across five major telecom companies in Bangladesh using a structured survey questionnaire. Our analysis employed partial least squares structural equation modeling (PLS-SEM) with Smart-PLS 4.0 software. The findings indicate that BDA positively influences OP, and both GI and KM significantly mediate this relationship. However, while BDATCs enhance the BDA–OP relationship, they do not significantly moderate the BDA–GI link. These results underscore the importance of integrating BDA with KM and GI to boost organizational performance. Telecom companies should invest in advanced data analytics, foster a culture of sustainability, and enhance knowledge management practices to achieve superior performance. This study contributes to the Resource-Based View (RBV) theory by demonstrating the strategic role of BDA, GI, and KM in a developing economy context. Future research should expand this investigation across different sectors and consider longitudinal approaches to capture the dynamic nature of BDA’s impact on organizational performance.

Keywords: big data analytics; green innovation; knowledge management; organizational performance; big data analytics technical capabilities; telecommunications industry (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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