Why Residents Don’t Do What They Say: Exploring the Intention–Behavior Gap in E-Waste Online Recycling Participating

Qiao Sun, Hailin Yao (), Chang Wang, Yanfang Xiang and Jing Ma
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Qiao Sun: School of Humanities, Central South University, Changsha 410012, China
Hailin Yao: Business School, Central South University, Changsha 410012, China
Chang Wang: Business School, Central South University, Changsha 410012, China
Yanfang Xiang: Business School, Central South University, Changsha 410012, China
Jing Ma: School of Humanities, Central South University, Changsha 410012, China

Sustainability, 2024, vol. 16, issue 19, 1-17

Abstract: E-waste online recycling is a new recycling model that has received strong support from governments worldwide. It integrates multiple processes such as online inquiry and offline delivery. The complex online–offline interaction makes residents’ willingness to participate susceptible to external factors, hindering their behavior. To better transform residents’ recycling intentions into behavior, this paper primarily uses a questionnaire survey to explore the intention–behavior gap in e-waste online recycling participating. Our findings show that residents’ e-waste online recycling intention directly predicts their behavior, but the implementation plan plays a partial mediating role between them. Additionally, perceived value and platform interactivity moderate the impact of e-waste online recycling intention towards participation behavior. Subsequent in-depth interview analysis further also confirmed these findings. The study contributes to understanding residents’ online recycling behaviors and fostering the sustainable development of this model.

Keywords: intention–behavior gap; e-waste online recycling; determinants (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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