What Is the Most Influential Authenticity of Beliefs, Places, or Actions on the Pilgrimage Tourism Destination Attachment?

Dan Wang, Ching-Cheng Shen (), Tzuhui Angie Tseng () and Ching-Yi Lai
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Dan Wang: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Road, Xiaogang District, Kaohsiung City 812301, Taiwan
Ching-Cheng Shen: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Road, Xiaogang District, Kaohsiung City 812301, Taiwan
Tzuhui Angie Tseng: Department of Environmental and Cultural Resources, National Tsing Hua University, No. 521, Nanda Road, Hsinchu City 30035, Taiwan
Ching-Yi Lai: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Road, Xiaogang District, Kaohsiung City 812301, Taiwan

Sustainability, 2024, vol. 16, issue 1, 1-17

Abstract: Religious tourism attracts many pilgrims and tourists to travel to a sacred space, and the issue of its authenticity has become increasingly important. Convenience sampling was used to conduct a survey at Dajia Jenn Lann Temple, Taichung City, Taiwan, and 487 valid questionnaires were obtained. The linear structural equation model constructs the analysis results as follows: (1) The “authenticity of place” and “action authenticity” have a positive relationship on the “place attachment” and act as a mediator variable for the effects of “authenticity of belief” on “authenticity of action”. (2) Tourists who have visited twice or more have a higher impact on “authenticity of belief” than those who have visited once. (3) Among the factors of the “authenticity of belief”, “concept of life” and “concept of God” are the most important; among the factors of the “authenticity of the place”, “spiritual sustenance” is the most important; and among the factors of “authenticity of action”, “experiential action” and “consequential actions” are the most important. The “place identity” is the essential aspect of the “place attachment” factor. This study developed a scale of the authenticity of belief, place, and action. Research results can provide a reference for religious tourism development.

Keywords: religious tourism; place attachment; Dajia Jenn Lann Temple; Taiwan Mazu (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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