Methodological and Practical Basis for the Formation of a Matrix of Attractiveness of Tourist Sites and Its Role in the Process of Implementing Educational Tourism in the Education System of Higher Education Students

Dinara Gabitovna Mamrayeva and Larissa Vladimirovna Tashenova ()
Additional contact information
Dinara Gabitovna Mamrayeva: Marketing Department, Institute of Digital Economy Research, Faculty of Economics, Karaganda Buketov University, Karaganda 100000, Kazakhstan
Larissa Vladimirovna Tashenova: Marketing Department, Institute of Digital Economy Research, Faculty of Economics, Karaganda Buketov University, Karaganda 100000, Kazakhstan

Sustainability, 2024, vol. 16, issue 20, 1-30

Abstract: The article develops a methodological and practical basis for assessing the attractiveness of regional tourist sites from the point of view of educational tourism. An assessment methodology was created, including groups of criteria and sub-criteria (6 and 53, respectively), selected based on expert evaluation; a matrix was formed, allowing us to calculate integral indicators step by step, which was tested on the example of 50 objects of five regions of Kazakhstan (Central, Northern, Southern, Western and Eastern). In addition, the article implements hierarchical cluster analysis on three blocks of parameters: the first—indicators characterizing the level of education development in the context of 17 regions and 3 cities of republican significance; the second—indicators reflecting the cultural development of the country’s regions; the third—parameters showing the level of development of tourism activities in the regions of Kazakhstan, which allowed us to obtain three clusters that can be used to develop recommendations for the development of education in the regions of Kazakhstan. As a conceptual complementary component of the system of implementation of educational tourism, an audio guide “Tourist sites of Karaganda” was developed and uploaded on the izi.Travel platform.

Keywords: tourism economics; matrix of attractiveness of tourist sites; educational tourism; higher school; student-centered learning; tourism of Kazakhstan (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/16/20/8868/pdf (application/pdf)
https://www.mdpi.com/2071-1050/16/20/8868/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:16:y:2024:i:20:p:8868-:d:1497767

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().