Exploring the Role of Tourist Pro-Environmental Behavior in Autonomous Vehicle Adoption: A TPB and PLS-SEM Approach

Qingyu Zhang, Muhammad Zada, Salman Khan (), Hossam Haddad, Nidal Alramahi and Waleed Ahmed Nureldeen
Additional contact information
Qingyu Zhang: Research Institute of Business Analytics and Supply Chain Management, College of Management, Shenzhen University, Shenzhen 518060, China
Muhammad Zada: Facultad de Administración y Negocios, Universidad Autónoma de Chile, Santiago 8320000, Chile
Salman Khan: Research Institute of Business Analytics and Supply Chain Management, College of Management, Shenzhen University, Shenzhen 518060, China
Hossam Haddad: Business Faculty, Zarqa University, Zarqa 13110, Jordan
Nidal Alramahi: Accounting Department, Business Faculty, Zarqa University, Zarqa 13110, Jordan
Waleed Ahmed Nureldeen: Business Faculty, Zarqa University, Zarqa 13110, Jordan

Sustainability, 2024, vol. 16, issue 20, 1-24

Abstract: As businesses and governments increasingly explore innovative strategies to promote pro-environmental behavior, autonomous vehicles (AVs) have emerged as a key initiative for fostering sustainable communities. However, the specific norms—personal, descriptive, and subjective—that influence behavioral intentions regarding AV adoption remain underexplored. This research addresses this gap by integrating the extended theory of planned behavior (TPB) with pro-environmental variables to examine both direct and indirect influences on behavioral intentions. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the proposed model was validated with data from 516 domestic Chinese tourists. The findings highlight that subjective norms and trust significantly shape positive intentions toward adopting autonomous vehicles. Furthermore, environmental knowledge and concerns exert a significant indirect impact on these intentions, underscoring the complex interplay of factors that drive pro-environmental behavior. These results provide valuable insights for policymakers and practitioners aiming to enhance the acceptance of AVs in China and offer a foundation for future research on the role of norms in technology adoption.

Keywords: theory of planned behavior; autonomous vehicles; behavioral intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/16/20/9021/pdf (application/pdf)
https://www.mdpi.com/2071-1050/16/20/9021/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:16:y:2024:i:20:p:9021-:d:1501439

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().