Research on the Mechanism of the Green Innovation of Enterprises Empowered by Digital Technology from the Perspective of Value Co-Creation

Qiushi Bo, Hui Liu and Junwei Zheng ()
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Qiushi Bo: School of Public Policy and Administration, Nanchang University, Nanchang 330031, China
Hui Liu: School of Public Policy and Administration, Nanchang University, Nanchang 330031, China
Junwei Zheng: School of Public Policy and Administration, Nanchang University, Nanchang 330031, China

Sustainability, 2024, vol. 16, issue 20, 1-20

Abstract: To help enterprises utilize digital technologies to increase their green innovation awareness and behavior and further clarify the “black box” of this process, this study first develops a theoretical framework to explain the mechanism of the functional attributes of digital technology, stakeholder value co-creation, and enterprise green innovation. Data are subsequently gathered from 342 manufacturing enterprises, and the meditation and moderation hypotheses are empirically analyzed using hierarchical regression and the bootstrapping method. A robustness test is conducted via data grouping. The findings indicate that digital technology openness and affordance have a positive effect on green product innovation and process innovation through value co-creation between businesses and stakeholders. Additionally, digital technology self-growth positively moderates the indirect effect of digital technology affordance on the green innovation of enterprises through value co-creation.

Keywords: digital technology openness; digital technology affordance; digital technology self-growth; value co-creation; green innovation of enterprises (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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