Investigating Factors Influencing the Selection of Micro-Mobility in a Tourist City: Focus on Jeju City

Hyunmin Kang, Heejung Yim, Seoyoung Kim, Okkeun Lee and Hyochang Kim ()
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Hyunmin Kang: Stanford Center at the Incheon Global Campus, Stanford University, 119, Songdomunhwa-ro, Yeonsu-gu, Incheon 21985, Republic of Korea
Heejung Yim: Stanford Center at the Incheon Global Campus, Stanford University, 119, Songdomunhwa-ro, Yeonsu-gu, Incheon 21985, Republic of Korea
Seoyoung Kim: Stanford Center at the Incheon Global Campus, Stanford University, 119, Songdomunhwa-ro, Yeonsu-gu, Incheon 21985, Republic of Korea
Okkeun Lee: Department of Civil and Environmental Engineering, Stanford University, Stanford, CA 94305, USA
Hyochang Kim: Stanford Center at the Incheon Global Campus, Stanford University, 119, Songdomunhwa-ro, Yeonsu-gu, Incheon 21985, Republic of Korea

Sustainability, 2024, vol. 16, issue 21, 1-16

Abstract: This study provides an analysis of micro-mobility use in Jeju City, focusing on how individual choices between e-bikes, e-scooters, and e-motorcycles are influenced by a combination of personal, environmental, and contextual factors. Drawing on data from a local micro-mobility provider from April to December 2022, the research employs multinomial logistic regression to examine the impact of various determinants on the selection of micro-mobility options. The results reveal unique findings, with significant variations in mode choice correlating with gender, age, and region. Also, usage time of micro-mobility emerged as a crucial determinant, suggesting a relationship between trip length and selected mobility. Additionally, environmental variables, particularly temperature, were found to substantially impact users’ choices, reflecting the sensitivity of micro-mobility demand to weather fluctuations. Insights from this study suggest the importance of integrating responsive service design for micro-mobility that addresses the multifaceted needs of users in tourist cities, emphasizing environmental considerations.

Keywords: micro-mobility; electric scooter; electric bike; electric motorcycle; tourist (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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