Perception of the Sustainable Cattle Ranching Concept Among Producers, Extension Specialists, and Chief Officers in Oaxaca, Mexico

Pedro Cisneros-Saguilán (), Felipe Gallardo-López (), Silvia López-Ortiz, Octavio Ruiz-Rosado, José G. Herrera-Haro and Rafael Ruiz-Hernández
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Pedro Cisneros-Saguilán: Posgrado en Producción Agroalimentaria, Tecnológico Nacional de México Campus Instituto Tecnológico de Pinotepa, Oaxaca 71600, Mexico
Felipe Gallardo-López: Posgrado en Agroecosistemas Tropicales, Colegio de Postgraduados Campus Veracruz, Veracruz 94690, Mexico
Silvia López-Ortiz: Posgrado en Agroecosistemas Tropicales, Colegio de Postgraduados Campus Veracruz, Veracruz 94690, Mexico
Octavio Ruiz-Rosado: Posgrado en Agroecosistemas Tropicales, Colegio de Postgraduados Campus Veracruz, Veracruz 94690, Mexico
José G. Herrera-Haro: Programa de Ganadería, Colegio de Postgraduados Campus Montecillo, Texcoco 56230, Mexico
Rafael Ruiz-Hernández: Posgrado en Agroecosistemas Tropicales, Colegio de Postgraduados Campus Veracruz, Veracruz 94690, Mexico

Sustainability, 2024, vol. 16, issue 21, 1-16

Abstract: The sustainability concept has acquired a variety of meanings according to different currents of thought and the context in which it is used. The aim of this research was to characterize the perception of cattle producers, extension specialists, and chief officers regarding sustainable cattle ranching (SCR) in an area where tropical cattle ranching is practiced. A survey was carried out among cattle producers using stratified random sampling and among extension specialists and chief officers chosen using the snowball technique. The perception of SCR was determined under two contexts: (1) the idea or interpretation and (2) the assessment (positive or negative). The idea that producers have about SCR is centered on healthy and adequate food, higher production, and better marketing of livestock. The perception of extension specialists and officials is based on greater business vision and environmental conservation. Producers oriented their perception towards the economic (48.4%) and environmental (21.3%) dimensions, similar to extension specialists (52.2% and 47.8%, respectively), while chief officers related it more exclusively to the environmental dimension (71.4%). It is concluded that the overall perception of SCR is positive, but its conceptualization is differentiated according to the role the individuals play in the activity, their academic training, and their expectations.

Keywords: tropical cattle ranching; sustainability; cognitive psychology; environmental assessment (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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