Towards Sustainable Products and Services: The Influences of Traditional Costumes in Promoting Sustainable Fashion

Thi-Ha Le (), Phuong Dang and Trinh Bui
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Thi-Ha Le: School of Interdisciplinary Sciences and Arts, Vietnam National University, Hanoi 100000, Vietnam
Phuong Dang: School of Interdisciplinary Sciences and Arts, Vietnam National University, Hanoi 100000, Vietnam
Trinh Bui: Graduate School, University of Arts and Design, Hanoi 100000, Vietnam

Sustainability, 2024, vol. 16, issue 22, 1-22

Abstract: Recent research in Sustainability has gained increasing attention within the past years, particularly regarding methods and approaches for designing sustainable products and services to address environmental and societal challenges. However, there has been limited exploration of incorporating cultural materials into the design process, which could enhance the cultural sustainability of products and services. This article aims to investigate the potential of integrating traditional royal costumes into fashion design to foster sustainability values and behaviours in contemporary society. A descriptive study focused on the Nhat Binh robe; a formal dress worn by noblewomen of the Nguyen Dynasty (1802–1945). The findings reveal that this traditional costume is rich in visual elements, offering a wealth of inspiration for fashion designers. However, existing products and services have yet to fully leverage the emotional and visual aspects of this unique cultural material. To creatively and sustainably preserve and promote traditional cultural values, this study proposes a model for incorporating traditional cultural materials into fashion design through co-design activities. This model emphasizes close collaboration between designers, artisans, and fashion consumers, with the goal of safeguarding traditional cultural values while advancing sustainable fashion. By fostering collaboration among them, the model has the potential to encourage a sense of ownership and emotional connection to the products, enriching consumer experiences. It not only addresses existing gaps in the use of cultural elements in fashion design but also positions designers to play a pivotal role in the future of sustainable fashion.

Keywords: sustainable products/services; traditional culture; traditional costumes; sustainable fashion; Nhat Binh robe; Vietnam (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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